Melbourne-born brand Quay Australia, a leading eyewear company, has announced a high-profile sunglass collaboration with pop culture phenomenon and entrepreneur, Kylie Jenner.
“We’ve found the perfect collaborator in Kylie. Her social influence is unparalleled and she is known for her dynamic style and edge that her followers want to emulate,” says Quay Australia founder, Linda Hammond.
“I’ve been wearing Quay Australia sunglasses for a long time. I’m so excited to create my very own collection.”
Kylie’s passion for style and design enabled her to have a hands-on approach with the capsule collection. The fashion and beauty entrepreneur personally designed the limited-edition sunglasses, alongside the world-renowned Quay Australia team. The collection reflects both Kylie’s own trendsetting style and the unique, bold designs Quay Australia is known for.
Kylie said, “I’ve been wearing Quay Australia sunglasses for a long time and I’m so excited to create my very own collection and share my love for the brand with my fans.”
As one of the world’s most-followed people on social media, Kylie has amassed a combined following of over 175 million users and has an influence on everything from beauty to fashion. A dedicated campaign using #QUAYXKYLIE will be used to promote the collaboration on social media and in digital marketing efforts.
Seen on countless celebrities and known for their influencer collaborations, the brand has a legacy of success, and can now be found in over 35 countries and 2,000 retailers worldwide. Quay Australia sees the collaboration as a way to propel the business forward and target Kylie’s millennial fanbase.