Prince Charles Launches New Fashion Collection


A new fashion collection by the future heir to the British throne features limited edition shirts for men and women, cufflinks, silk ties and pocket squares – all featuring a special Hawes & Curtis/ Prince’s Trust label.

A youth charity will benefit from sales and the proceeds will help disadvantaged young people move into work, education or training. Hawes & Curtis CEO, Touker Suleyman said: “We are very proud to support The Prince’s Trust in its continuous efforts to give more of Britain’s young people the chance to fulfil their potential.”

Tara Leathers, Director of Fundraising at The Prince’s Trust said: “We are very proud to partner with Hawes & Curtis for this exclusive collection. This year we are celebrating 40 years of helping young people move into work, education or training. 825,000 young people have been supported by The Prince’s Trust since 1976. But our job is far from over; there are still many young people who need support to turn their lives around. Our collaboration with Hawes & Curtis will raise vital funds for The Trust as we support 100 more young people each day. We are hugely grateful to Hawes & Curtis for creating this very stylish collection and for their enthusiasm and commitment to our work.”


Hawes & Curtis is a quintessentially British brand specialising in fine tailoring and accessories for men and women. Founded in 1913 by Ralph Hawes and George Frederick Curtis, Hawes & Curtis has since become the go-to brand for British classics whilst continuing to deliver the promise of exceptional quality, innovation and outstanding value. These values are now synonymous with the Hawes & Curtis name.

A Jermyn Street shirtmaker for more than 100 years, Hawes & Curtis opened its first store in the Piccadilly Arcade and has had many distinguished clients through its doors, including the Duke of Windsor, Lord Mountbatten, Fred Astaire and Cary Grant.

Hawes & Curtis currently has more than 20 stores in the UK and a store in Germany and their flagship store remains in the heart of London on Jermyn Street, famous for its resident shirtmakers.

Youth charity, The Prince’s Trust, helps disadvantaged young people to get their lives on track. Founded by HRH The Prince of Wales in 1976, it is celebrating 40 years of supporting 13 to 30 year-olds who are unemployed and those struggling at school and at risk of exclusion.

Many of the young people helped by The Prince’s Trust are in care, facing issues such as homelessness or mental health issues, or they have been in trouble with the law. The Trust’s programmes give vulnerable young people the practical and financial support needed to stabilise their lives, helping develop self-esteem and skills for work. Three in four young people supported by The Prince’s Trust move into work, education or training.

The Prince’s Trust has supported 825,000 young people in the last 40 years and this year will support over 100 more each day.


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