H&M’S FIRST AFRICAN DESIGNER COLLABORATION #MANTSHOXHM
H&M’s much anticipated collaboration with South Africa’s very own Palesa Mokubung launched August 15th, 2019 in all South African stores, in exclusive flagship stores around the world and online.
#MantshoxHM is a colourful collection celebrating the elegance and vibrancy of our continent with modern, edgy designs created for the stylish carefree woman.
A launch to preview the collection and celebrate the collaboration was held at Victoria Yards, Johannesburg
Some familiar faces were spotted at the preview launch
The next morning when the collection was finally available in stores, history was made ! Here’s how it all went down at the Sandton City H&M store in Johannesburg.
The range features flowy, easy fitting cuts, frills and gathers in a range of colour palettes from blues, browns to blacks, hues of pink and amber reds. Afrocentric fashionable accessories which include shoes, earrings and a clutch bag complete the versatile collection.
“This is my love letter to the world from Africa,” says Mantsho’s head of design, Palesa Mokubung.
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