A Tailored Experience.
With the steady flow of international brands flooding the South African market, Fabiani stands apart by continuouslyrefining the personalised service for which it has been renowned for over three decades. Great attention is paid to the customer shopping experience with luxurious complimentary touches such as beautifully wrapped parcels; complimentary same day tailoring and shirts freshly steamed and placed inside Fabiani travel bags upon purchase. Completing the customer journey, an attentive fashion consultant walks you to the door with your purchase, shaking your hand and thanking you for your custom.
Out With the Old.
In order for the existing Sandton City store to be translated into Fabiani’s exclusive flagship store concept it was necessary for it to undergo a major refurbishment. The store, based in a shopping mecca for fashion aficionados, is one of the most valued in the brand’s current property portfolio, alongside the stores such as the V&A Waterfront in Cape Town. A local expansion strategy focusing on the careful selection of further key locations with in South Africa sits alongside plans to expand across Africa, servicing the demand for Fabiani across the continent. The latest flagship store concept and sensory experience will be rolled out to existing stores and continuously evolved to match and exceed international innovation within the retail space.
When asked about a change in male consumer buying habits, Fabiani’s Designer, Nat Iqani comments, “There is far more choice in the market now. With brand’s pushing to consistently increase their online presence and international operators pouring into the country, men now are becoming more selective, but in the same breath they are also buying more because they are in the know.” The fashion conscious consumer of today is switched on to latest international trends and this pushes the Fabiani team to consistently deliver collections that are true to the brand promise of quality, colour and that unexpected pop.
The Sandton City store presents the full product portfolio from the S14 collection including elegant formalwear, stylish weekend wear, handmade Italian shoes and signature accessories such as cufflinks, pocket squares and this season’s must-have – a Fabiani flower lapel pin. Slim fit chinos in cotton stretch twill sit alongside tailored blazers and bold golfers emblazoned with iconic Italian insignia are paired with Fabiani denim. Double compact poplin shirts take centre stage in plain and bright colours, bold and subtle patterns, all expertly finished with Fabiani signature detailing and contrast trims. Jackets in Italian Linens and Cotton come in textured stripes and ginghams with striking red and cobalt blue lining. The famous Fabiani slim fit wool stretch suit caters for both traditional purists and fashionable innovators. To compliment the Fabiani collection a carefully curated assortment of international brands are available in-store. These include an exclusive collection from G-Star RAW located into a specially designated space, socks by Swedish brand Happy Socks and a fragrance collection by COMME des GARÇONS.