The new Missshape Ambassadors collection has launched online. The third instalment of the campaign is a collaboration with Yasmin Furmie. Furmie’s story in fashion is an unusual one, from her modelling days in Sydney and LA, to her involvement in social work projects, and now, as someone becoming ever more present on the South African fashion scene.
Furmie has developed her own language through a sophisticated dress-code that moves from refined street wear, to sharp menswear-inspired styling and her contemporary take on the “new look”. It was this language that formed the basis of the new Ambassadors collection, which Nxedlana describes as “an attempt to create a graphic look in a low-key way”.
The lookbook imagines a future where computer generated images replace real models and was created by Lex Trickett studio together with Brett Rubin and Nicole Van Heerden of Vatic, who directed the photography.
The collection will hit stores in Autumn 2015. Members of the press are welcome to shoot the pieces before then. All requests should be sent to email@example.com
Art Direction & Design – Lex Trickket
Photography – Vatic Studio (Brett Rubin & Nicole Van Heerden)
Styling – Yasmin Furmie
Make Up – Tamaryn Swartz
Model – Adera Kachienga
Production – Vatic Studio (Brett Rubin & Nicole Van Heerden)