Missshape Launches Ambassadors PopUp


In August 2013 Missshape launched Ambassadors, “a series of creative collaborations with individuals or brands who have a distinct style but aren’t involved directly in the design or production of fashion”. The first collection was produced in collaboration with Anthea Poulos and was shown at the annual Durban Fashion Fair, the Sunday Times Fashion Weekly calling the collection a “Durban Fashion Fair Favourite”. The collection looks at Poulos’ graphic streetwear-aesthetic through a provincial lens. The Kanga, a printed textile synonymous in South Africa with sangomas (traditional healers) is re-imagined, it is overlaid with mesh, blocked with contrasting print and collaged with stripes. Most pieces in the collection are unisex with the exception of the skirts, which are the labels signature pieces.

Jamal Nxedlana creative director of the label worked with motion designer Lex Trickett, photographer Justin McGee and model Adera Kachienga on the campaign (an animated lookbook). The animated lookbook, which is featured as a temporary intervention on the Missshape site is a collage of references ranging from afro-futurism to Kanye West’s Bound2 music video and Durban’s Muthi Market.

20 February 2014 | Venue: Warm & Glad –  Alban’s Square, 357 Jan Sumts Avenue, Craighall Park, Johannesburg | Time:18h00 – 21h00 | Entrance free.

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