Local talent arrives at Edgars



The best of South African fashion coming to a store near you.

Edgars has long been recognised as a store that houses the latest international fashion brands, supporting local talent by providing an opportunity for South African designers to stand alongside long-established private labels and international brands.

As the only department store to stock such a huge quantity of  local designer brands, it makes perfect sense that Edgars would partner with SA’s  fashion event of the year – SA Fashion Week (SAFW). Following in the footsteps of other fashion weeks around the world, in cities such as New York and Paris, SAFW is the ultimate destination for local talent to strut its stuff. Edgars has continued its exclusive partnership for the third year running with SAFW and work closely together with the event  to ensure that the best of  South African design is now easily available across the country. “For Edgars this is a significant mark of our commitment – to the fashion industry and to the passion and extraordinary talent of local designers,” says Edgars Marketing Executive Belinda Godfrey. “We have long recognised their importance to our fashion identity and have readily opened our doors to local talent.” Edgars will play a key role through its sponsorship of SAFW and will be hosting the official Designer Capsule Collections in Edgars Melrose Arch and Sandton City stores. These capsule collections are a one-of-a-kind opportunity for the fashion-loving public to view the ranges in a department store setting. SAFW is usually the domain of buyers and media, but from 2-8 April 2014, these capsules will allow the public to browse the collections and get a taste of what to expect from that store for the season ahead. They also plan to roll-out these brands to select stores. It’s the ideal way for local designers to get their merchandise directly to the public and the perfect opportunity for customers to get access to the latest items.  n

Call the Edgars Fashion Hotline

on 0860 692 274, or visit:


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