Guess Versus Gucci: Guess Who Won?


The latest chapter of the trademark challenge by Gucci against GUESS concluded in France on January 30, 2015 with a complete victory for GUESS. In a comprehensive 44-page ruling, the highly-respected Court of Paris rejected every claim asserted by Gucci, finding no trademark infringement, no counterfeiting, and no unfair competition.

The Court also completely denied Gucci’s request for €55 million in damages and, instead, Gucci was ordered by the court to pay GUESS 30,000 Euros.

Of critical importance, the Court invalidated three of Gucci’s “G” community and international trademarks, meaning Gucci cannot claim exclusive use to those marks any longer.

The Court of Paris’ decision builds upon substantial momentum GUESS has generated in similar lawsuits where courts across the globe have rejected Gucci’s claims that GUESS had infringed Gucci’s marks.

GUESS Co-Founder and CEO Paul Marciano said “For six years now, Gucci has filed case after case against GUESS and lost time after time. On top of that, Gucci has lost some trademarks in the Italian case and now some in France as well. I continue to believe strongly that all these legal battles are a complete waste of time and this energy and money should be focused on business. Obviously, FH Pinault doesn’t see it that way.”

Established in 1981, GUESS began as a denim company and has since successfully grown into a global lifestyle brand. Today, GUESS designs, markets and distributes full collections of women’s, men’s and children’s apparel as well as accessories. Throughout the years, the GUESS image has been portrayed in unforgettable, innovative campaigns that have made the brand a household name. The brand is distributed throughout the world in fine department and specialty stores, its retail and factory stores, and on its online store

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