‘Feels Like Home’ Collection by ALC


The ALC Menswear AW18 Collection is inspired by the familiar, sensory overload experienced on the streets of Durban’s CBD; the feeling one gets standing on a street corner or walking down an arcade and seeing sign upon sign, interesting aromas and textures.

The simple construction and geometry of the popular checked shopping bag (AKA “khonza ekhaya”) is referenced and reinterpreted through the voluminous avant-garde pieces designed for this season. The well-known South African fashion brand opted to take a more noticeable approach to branding, styled our pants with deep turn-ups and played with colour blocking as well as directional stripes and contrast binding. Overall there is a balance – be it upper volume with tapered bottoms, or lower volume with tailored tops.

The fabrics we chose for the collection range from plaids, Shweshwe, brushed twills and ticking to unbrushed fleece. Our seasonal colours were picked from hand-painted street signs, plastics, shop fronts in the CBD, and combining that with our brand palette of navy, shades of blue and natural, stone colours, with pops of deep reds, black, white and shades of green.


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