Be Local|Buy Local
Next week, BL|BL will be exhibited at the Night in the garden social event, so we caught up with the styling legend to find out more about her project and what to expect.
First tell us a little bit about “Styled by Boogy”.
It was founded in 2007 and one of the first clients was Khuli Chana and UK street-wear label called Box Fresh. After the success of Khuli’s Tswakstickem video, I started to style other rappers namely JR and an upcoming Durban group called Sky Roc.
Since then our client base has increased significantly to include Universal Music South Africa, Puma South Africa, Metropolitan Agency and Woolworths SA.
What’s your opinion on South African fashion design and its significance?
Styled by Boogy’s motto is ”Be local , Buy local”. Our commitment to prioritizing the use of local designs and products in all our work is because we believe in the fashion industry and its significance so much. African fashion has taken centre stage globally and our South African aesthetic has proven to be as strong, sustainable and rich in history as other African fashion power houses like Nigeria through the works of designers like Maxhosa and now Rich Mnisi, Thebe Magugu, MmusoMaxwell and Nicholas Coutts.
What do you think needs to be improved within the South African fashion industry?
Our industry is still so small and to develop it we need investment in fashion resources like textiles, machinery and technology to facilitate cost effective local manufacturing of products. Manufacturing locally is still so expensive which keeps the industry niche. We need to make local manufacturing more accessible and cost effective.
Which South African designers have been your favourite to work with?
There are too many to choose from because I work with the smaller Streetwear designers as well as established houses.
I recently styled a show for MTV called YO MTV Raps where I styled celebrity performances using local designers. My favourite episodes were the ones where I collaborated with Durban brand ALC (Amanda Laird Cherry). I also styled the new Remy Martin Campaign with Ricky Rick using AFI new designer label called Name Brand.
What have been some of your greatest achievements so far?
Styling an international campaign for Puma suede in 2016 ft Nomzamo Mbatha; Hosting and speaking at international Nike Womens week event in 2016; Styling South Africas first dance film that went to cinema called: Hear Me Move in 2014
What can we expect from the Night In The GardenXBLBL exhibiton?
We are breaking the rules and having an Art Party and everyone is invited to come at experience a photo exhibition of my creative project titled BL|BL vol 1. Other works will also be on exhibition from Lethabo Six, a curated Photo-Booth with photographer Coolcoolbeverage and a party ft Djs Lelowhatsgood, fif_laa and a debut set from what’s that song you played.
Night in the garden is a social for the young and creative crowd. It’s a creative blend of cocktails, art, fashion and music curated with the aim to promote and celebrate our local art and fashion industry.
On the 29th of June 2019, Night in the Garden x BL|BL Exhibition presents the coolest Photo-booth party feat. COOLCOOLBEVERAGE + thehottest DJs Jo’burg has to offer, along with a night filled with cocktails, art and good vibes.
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Written by: Olwethu Ngodela