1. Inclusive Foundation Shades
40 shades of foundation
Fenty beauty’s forty shades of foundation ranging from light to deep tones have spurred on other brands to do the same . Dior, Esteé Lauder and Smashbox reacted to the beauty trend by expanding their product offering.
2. Male Grooming
Men are starting to be as ‘Skintellectual’ as women are. It is vital for beauty brands to embrace the concept of ‘genderless’ products. Brands to look out for; Beaucience, Dove, Sorbet and Lipidol.
3. Overnight Renew
Products that work at night as you sleep , with formulas that improve the skin overnight. Particularly working to exfoliate and renew the skin during the night, giving you that morning glow. Brands such as Esse, Dermatologica and Lulu & Marula.
4. Clay and Charcoal masks
Eco-friendly and non-toxic are the new key factors beginning to drive the beauty industry.
With a vast selection of organic clay and charcoal masks, South African based skin care company Corium Naturals is a living proof of this statement. Giving them a head start on this trend in the South African market.
5. Summer Glow
Lustrous skin is a key goal. Get that warm and striking glow by applying hues of gold, bronze and rose gold to the skin. Fenty beauty debuted their smooth, gel-based formula that glides onto the skin, with micro-pearls blended with a sheer tint of colour to create a silky all-over glow. Fenty offers two Body Lava Luminnizers in Brown Sugar and Who Needs Clothes (rose gold). Brands with similar products include; Marc Jacobs beauty, Mac cosmetics and NYX professional makeup.
6. Hair Crowns
The growing trend of natural beauty extends to hair beauty. Embrace natural afro hair and cornrow plaits with brands such as the Afrobotanics Pearl Thusi collaboration.