We’ve Created A Monster! truth And Vans Join Forces to End Smoking

When it comes to teen tobacco use, truth believes creativity speaks louder than words. That’s why truth partnered with Brooklyn-based graphic artist Kevin Lyons to create a one-of-a-kind mural of monsters inspired by the generation that will end smoking once and for all. The artwork was then turned into a limited-edition Vans shoe.

Kevin painted the monster mural last month in Raleigh, NC – an area of the country with higher-than-average tobacco usage rates – and included empowering words submitted by teens across the country in support of truth’s award winning “Finish It” campaign. With the teen smoking rate now at 7 percent, Lyons’ cartoon “monsters” shout out what this generation can do to end tobacco for good, and encourage others to join the movement. Phrases like “Let’s Make History!” and “We that generation” came to life across the mural – and can now be seen on the feet of teens everywhere.

truth X Vans by Kevin Lyons - not just any old sneaker, but a piece of art you can wear.

truth X Vans by Kevin Lyons – not just any old sneaker, but a piece of art you can wear.

truth’s “Finish It” campaign was launched in August 2014 to empower smokers and nonsmokers alike to make this the generation that ends tobacco use. To learn more about how to get involved and #FinishIt, visit thetruth.com or follow @truthorange on Twitter. truth is the most successful and one of the largest national youth tobacco prevention campaigns in the US. The campaign exposes the tactics of the tobacco industry, the truth about addiction, and the health effects and social consequences of smoking. truth gives teens facts to make their own informed choices about tobacco use and inspires them to use their social influence and creativity in the fight against tobacco. The campaign is credited with preventing hundreds of thousands of teens from starting to smoke, and is working to make this the generation that ends smoking for good.


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