Simon and Mary Launch Hemp Hat

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Johannesburg milliner brand, Simon and Mary, have announced a new material in their range – hemp. 

They have used felt as the crown and hemp as the brim.
 The headwear company have taken their classic cricket hat mold and turned it into a sport lux product – 50/50 – that will be sold through their online store. They will offer limited availability, but you can expect to see new colour combos being featured every few months.

The shoot for their new range was conceptualized, photographed and produced by long time friend of Simon and Mary, Trevor Stuurman, who interpreted the brief and the product by taking a truly collaborative approach. He pulled together an ensemble of creative minds who stepped out to help style, art direct, interpret, model and ultimately create the cookbook as a team.

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“I personally didn’t think too much about the shoot because I believed in the team, and knew that with a strong concept we would achieve sartorial victory. Which I think we did,” says Stuurman.

‘The shoot was an absolute labour of love. The concept was simple – it was a celebration of the life of the legendary photographer, Malick Sibede and doing the most with the little we had. It was all about being resourceful and about creative chemistry.”

The models, Nikki, Wanda and Kabelo were the one’s who influenced and styled the shoot.

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Wanda from the Sartists goes into more detail:

“With each look we tried to maintain a certain theme that was either style, character or colour based. For instance, the first look was more earthy, safari inspired with browns and greens.

In terms of art direction, we all gave our opinion of where we wanted to take the shoot and how to meaningfully expose the kaleidoscope of textures, colours and feels.

Kabelo and myself gave some of the creative direction in terms of what we wanted each look and hat to represent. The full blue look, for example, was inspired by what Kabelo had been watching on TV, like the series Narcos, based on Pablo Escobar. You can see it coming through in the afro, glasses and open 70’s collar shirts.

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The burgundy look is also a great accolade to Nikki’s styling as it complimented Kabelo’s look. They paired up for that, whereas I couldn’t, because my look was inspired by a ‘Jimi Hendrix’ look. I had to isolate myself in order to effectively capture his essence.

Additionally, as The Sartists, we completely felt like this was Nikki’s shoot. She nailed it, we were just supporting acts to her beauty.”

Concept, and photography: Trevor Stuurman / Art direction: Trevor Stuurman and The Artists / Design and layout (agency) : Jana + Koos / Styling: The Sartists + Nikki Zakkas
 / Models: The Sartists + Nikki Zakkas / MUA: Vuyo Varoy
 / Photography assistant: Jeffrey Rikhotso

 




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