Runway Ready Launches Big, Bold Competition

Bronx_W14_CloseUps_14

 

Bronx Woman celebrates the colder weather with an array of beautiful winter shoes from luxurious leather boots to eye-catching embellished trainers. This new collection is based on a “Runway Ready” concept that takes you behind the scenes at Fashion Week, where trends are established and the excitement is tangible. The Runway Ready creative campaign aims to further cement the brands positioning as South Africa’s leading fashion footwear brand specialising in international trends and affordable style. As part of the Runway Ready campaign, Bronx Woman has also launched a fabulous winter competition. This BIG, BOLD COMPETITION will see the winner being flown to Cape Town with a best friend to attend Mercedes Benz Fashion Week CT, with a limo driver, hair and makeup, accommodation and a shopping spree.

Download the competition details here

Runway Ready!

“This A/W 2014 campaign takes you behind the scenes at Fashion Week, where trends are established for the season and the excitement is tangible. It gives the wearer instant style access and the absolute on trend credibility.” – Robynne Kahn, A Fashion Friend Founder

The Runway Ready creative campaign aims to further cement the brands positioning as South Africa’s leading fashion footwear brand specialising in international trends and affordable style. Kahn styled the models according to seasonal trends and images were shot to create a voyeuristic behind the scenes feeling.

The Collection 

“This season we go back to basics with a touch of international glamour. The Runway Ready collection is made up of styles that appeal to our unique Bronx Woman fans and while we embrace trends whole heartily, our core range always stays true to our brand.” – Wayne Roos, Bronx Woman Product Manager

Lucy-Brown---Angle

Roos drew upon the following winter trends when putting the collection together and Kahn when styling the campaign looks:

Statement Berry  Berry is the new black!

Global Traveller  A bohemian inspired trend underpinned with the Western ‘can’t-have-to-many-of-those-cowboy-boots’.

Ladylike Glam  Classics in winter naturals like creams, nudes, dove and greys.

Rebellious Grunge  Celebrated through the studding of timeless black leather.

 

Leather Luxury 

“Leather boots are an essential part of a woman’s wardrobe. The Runway Ready collection celebrates our commitment to quality with a promise to our girls that we’re not just another fashion fix.” – Wayne Roos , Bronx Woman Product Manager

This season Bronx Woman expands the range to include heel and boot styles made from imported Indian leather. The leather collection adds luxurious investment pieces to the Bronx Woman product portfolio that are sure to last through the seasons.

For stockist information visit the Bronx Woman website: www.bronxwoman.com




There are no comments

Add yours