Prince Charles Launches New Fashion Collection


The collection consists of limited edition shirts for men and women, as well as cufflinks, silk ties and pocket squares, all featuring the special Hawes & Curtis/ Prince’s Trust label.

The youth charity will benefit from the sales of these products and the proceeds will help disadvantaged young people move into work, education or training. The collection will launch in stores and online on 13 September 2016 and will be available for three months.

Hawes & Curtis CEO, Touker Suleyman said: “We are very proud to support The Prince’s Trust in its continuous efforts to give more of Britain’s young people the chance to fulfil their potential.”

Tara Leathers , Director of Fundraising at The Prince’s Trust said: “We are very proud to partner with Hawes & Curtis for this exclusive collection. This year we are celebrating 40 years of helping young people move into work, education or training. 825,000 young people have been supported by The Prince’s Trust since 1976. But our job is far from over; there are still many young people who need support to turn their lives around. Our collaboration with Hawes & Curtis will raise vital funds for The Trust as we support 100 more young people each day. We are hugely grateful to Hawes & Curtis for creating this very stylish collection and for their enthusiasm and commitment to our work.”


Hawes & Curtis is a quintessentially British brand specialising in fine tailoring and accessories for men and women. Founded in 1913 by Ralph Hawes and George Frederick Curtis, Hawes & Curtis has since become the go-to brand for British classics whilst continuing to deliver the promise of exceptional quality, innovation and outstanding value. These values are now synonymous with the Hawes & Curtis name.

A Jermyn Street shirtmaker for more than 100 years, Hawes & Curtis opened its first store in the Piccadilly Arcade and has had many distinguished clients through its doors, including the Duke of Windsor, Lord Mountbatten, Fred Astaire and Cary Grant. As a result of Hawes & Curtis’ commitment to impeccable service and product excellence, the brand has been awarded four Royal Warrants. Officially granted to Hawes & Curtis in 1922 was the Royal Warrant of HRH the Prince of Wales, followed by the Royal Warrant of HRH King George VIin 1938. In 1948 Hawes & Curtis received a third Royal Warrant appointed by HRH King George VI and HRH theDuke of Edinburgh awarded a fourth Royal Warrant in 1957.

Hawes & Curtis currently has more than 20 stores in the UK and a store in Germany. Hawes & Curtis’ flagship store remains in the heart of London on Jermyn Street, famous for its resident shirtmakers.

Youth charity The Prince’s Trust helps disadvantaged young people to get their lives on track. Founded by HRH The Prince of Wales in 1976, this year it is celebrating 40 years of supporting 13 to 30 year-olds who are unemployed and those struggling at school and at risk of exclusion.

Many of the young people helped by The Prince’s Trust are in or leaving care, facing issues such as homelessness or mental health issues, or they have been in trouble with the law. The Trust’s programmes give vulnerable young people the practical and financial support needed to stabilise their lives, helping develop self-esteem and skills for work. Three in four young people supported by The Prince’s Trust move into work, education or training.

The Prince’s Trust has supported 825,000 young people in the last 40 years and this year it will support over 100 more each day.


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