New Phone App Finds Best Shopping Deals



Zoomingo, the personalized mobile shopping app in the US, announced the most buZzed-about retailers for October – as chosen by shoppers themselves.  Zoomingo helps shoppers personalize their shopping experience to find the best deals in their local stores and malls at the stores, brands and items that they choose to follow.

Zoomingo gathers this information to learn which retailers experienced the highest growth in followers during the month of October.

Zoomingo, a top-ranked app on both Android and iOS platforms, with currently more than one million users, tracks sales at more than 70,000 local retail outlets across the nation from the top 100 retailers. Users can personalize their experience by identifying the brands and stores they love to shop and get relevant and timely sale notifications. The Zoomingo community actively curates the best local deals enabling Zoomingo to personalize the best deals to the consumer’s individual shopping preferences. While at the mall, Zoomingo alerts them of the best deals and reminds them of items that they have saved to their shopping list.

Zoomingo was co-founded by Krishnan Seshadrinathan and Shirish Nadkarni, who also co-founded Livemocha, the world’s largest language learning website with more than 15 million users which was acquired by RosettaStone. Nadkarni also founded mobile email pioneer TeamOn, which was acquired by RIM in 2002. Nadkarni left Livemocha in 2011 and had the opportunity to spend a lot of time with his wife – an avid shopper. The experience of going from one store to another in the mall to find interesting things on sale quickly became tedious. Often, his wife might find an item, but not buy it because she wasn’t sure if there was something similar that was cheaper in another store. As a self-described “typical male shopper,” Nadkarni found the process time-consuming and frustrating, and searched for an app to help. Price comparison apps weren’t always reliable, and retailer mobile apps were geared to making online purchases. Nadkarni knew there had to be a better way — and the idea of Zoomingo was born.

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