Hannah Lavery is a local designer based in Cape Town. She has a subtly minimal style and a well thought out innovative locally grounded line of clothing for women. The brand is dedicated to ethical production that is transparent and relational, feeding opportunity where possible into the local industry.
What was your reason behind creating an ethical and sustainable brand?
I don’t think the decision was that clear in the beginning. It grew organically as I became more aware of the impact the clothing industry has on the environment, and the role I could play in it.
What eco-friendly materials do you use?
We use natural fabrics in our range and try to use more natural fibres that consume the least amount of energy. The latest addition to our range is Tencel, which uses very little energy in its production when compared to linen and Rayon.
We have also recently started developing a range of vegan shoes that don’t use any animal products, for customers who don’t want to buy leather shoes but still love the style of our brand. For these shoes we use one or our favourite fabrics – a linen/Rayon blend.
What steps can we take to become more mindful of the clothes we buy?
Over-consumption is a huge problem so buy fewer garments that will last longer and remain relevant. Think about where your clothes are made and how far they’ve travelled to get here. Quality over quantity is the name of the game.
Any challenges you’ve faced as a sustainable and ethical fashion designer?
Finding fabric in South Africa can be a challenge and often it will take a while to find a company that can provide the fabric I need.
What’s your vision for the growth of sustainable fashion ?
I would love see South Africa using it’s natural resources to make fabric within our own borders. We also have amazing soil for growing hemp which could provide local designers with an incredibly sustainable fabric and create jobs.