Keds® is kicking off its participation as an official tour sponsor of Taylor Swift’s The 1989 World Tour with a new collection of limited edition sneakers guaranteed to complete the perfect concert look. To commemorate tour stops in North America, Europe, and Japan, Keds is releasing three different styles of the Tour Shoe that feature the city names of each tour stop in a neon sign design with pops of electric color against a navy background.
In addition, the 1989 Champion and 1989 Double Decker Slip-On take center stage with an airy and bright seagull print in sky blue accentuated by an embroidered “1989” detail on the heel, inspired by the cover art from Taylor’s critically acclaimed and record breaking album, 1989. Finishing touches for all styles include laces and trim in coordinating colors, and an exclusive collectible charm.
“Keds is thrilled to be supporting The 1989 World Tour, and we can’t wait to meet fans around the globe,” said Chris Lindner, president, Keds. “The sneakers are a unique and fun memento of the concert experience, and are the perfect way to top off concert looks while dancing the night away.” The sneakers will be available on Keds.com/1989, select retailers globally, and at TaylorSwift.com starting in May. Throughout the length of the tour, Keds will also run a series of giveaways and in-venue activations. Follow @Keds on their Twitter and Instagram accounts for tour updates and information on how to get in on the action.