Created under the reputed Belgian art director and photographer Pierre Debusschère, the new HUGO Mens and Womenswear campaign presents the progressive looks of the 2014 Fall/Winter collection under the heading “Tech Nations.” The Vasquez Rocks Natural Area Park located north of Los Angeles extends over nearly 1,000 acres of dramatic desertscape. Studded with distinctive rock formations, the vast terrain is a popular setting for films.
The striking scenery and surreal atmosphere also made it the ideal backdrop for showcasing the visionary looks of the HUGO Fall/Winter collection. Styled by Tom van Dorpe, models Amanda Murphy, Maja Salamon, Tim Schuhmacher, Andrew Westermann and Paul Boche not only posed for the photo-shoot, but also featured in the stunning companion video. Both demonstrate Pierre Debusschère‘s unique talent for harnessing cutting-edge technologies to compose fresh, innovative images.