London Fashion Week by the numbers

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Backstage, beyond the runway and the blur of models streaming past contingents of fashionistas from around the world, exists a world of logistics and organising that is rarely seen, or even heard of. Below are some facts and figures that illustrate the scale and reach of this iconic annual event.

Caroline Rush, CEO of British Fashion Council said: ‘This season London Fashion Week will be celebrating digital innovation in fashion, encouraging designers to embrace technology to amplify their stories and their work. Collaborations like that between Burberry and Twitter, Hunter and Grabyo, Topshop, Facebook and Instragram and House of Holland and Metail are examples that show British designers pushing the boundaries of social and digital media to bring UK fashion to a wider audience.”

  • In February 2013, 33% of on-schedule London Fashion Week designers had e-commerce sites, however today, in September 2014; this percentage has risen to 43%. The ambition set out by BFC Chair and BFC Digital and Innovation Pillar President, Peter Fitzgerald is to have 100% of on-schedule designers with e-commerce sites.
  • Digital world firsts debuting at London Fashion Week SS15 include Twitter’s innovative use of the new ‘buy’ button with Burberry; Hunter’s collaboration with Grabyo which will see live streaming evolve into instant edited show highlights shared on Twitter and Instagram, and a partnership between House of Holland and Metail which will see consumers able to try on and buy clothes in real time via a digital avatar.
  • With London Fashion Week around the corner, research from Twitter found that 94 per cent of its users are aware of the event, while 74 per cent have an interest in LFW.
  • 78% of guests looking to attend LFW said that they planned to tweet during the event.
  • In February 2014 there were over 300,000 mentions of #LFW on twitter over 5 days, and nearly 100,000 images tagged #LFW on Instagram.
  • In February 2014 fashion bloggers produced more than 4,174 articles during the five days of London Fashion Week February 2014.
  • London Fashion Week live streams are watched from 190 countries worldwide.
  • More than half of the people on the internet in the UK (49.7 million according to e-marketer), use Facebook every day.
  • 82 designers are showing on schedule at London Fashion Week. 58 catwalk shows and 24 presentations will take place over 5 days.
  • Over 170 UK and international emerging and established, ready-to-wear and accessory designers will take part in the Designer Showrooms at London Fashion Week.
  • Over 5,000 visitors are expected: buyers, TV & radio crews, journalists and photographers.
  • It is estimated that orders of over £100m are placed during London Fashion Week each season; the International Guest Programme alone generates over £65m of orders.
  • 90 Wedgwood cups and saucers are used at London Fashion Week’s opening breakfast.
  • There will be 777 limited edition Swatch watches on-site at London Fashion Week.
  • There will be 20 American Express Insiders wearing uniforms designed by Osman.
  • At London Fashion Week SS15 there will be 1 Holly Fulton pop-up Lavazza café.
  • To celebrate London Fashion Week SS15 there will be 5 exclusive items designed for eBay.
  • Each London Fashion Week 200KG of Lavazza coffee beans and 30,000 espressos are served.
  • 3,000 ES Deluxe magazines are read each season at London Fashion Week.
  • Over 3000 phones are charged on the front row by Vodafone at London Fashion Week.
  • 5,000 glasses of Scavi & Ray are served at London Fashion Week.
  • 16,000 bottles of Beautydrink are consumed at London Fashion Week.
  • 80 Penhaligon’s candles are burnt at London Fashion Week.
  • 5,376 bags of Propercorn are eaten at London Fashion Week.
  • Over 70 hours spent tanning and 15 gallons of St Tropez spray tan solutions used.
  • Each season Mercedes Benz Chauffeurs LFW VIPs 32,000 miles between shows.
  • 35 hair appointments each day in the TONI&GUY blow out bar at Somerset House.



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