Jahn Koy

Jahn-Koy

Born and raised in Siberia, Russia, Maria Kazakova is a New York based visual artist. Her work draws upon found materials and ready-made clothing to illustrate her ideas around consumerism, racial and cultural inequality, crafts and the political and economic restraints that surround it. She sees fashion as a powerful force to raise questions about the sustainability of the actual fashion system.

Kazakova believes strongly that the soul of the person is connected to what one wears, that clothes have a way to evaluate and to empower the wearer. Our ancestors used clothes for spiritual protection, to convey information, she says. With globalization and westernization clothes have became blanker and mass produced, they have lost the human touch, lost the knowledge that we used to carry from our cultures. The aim of her collection is to reestablish cultural heritage in a new contemporary way, and beauty as a way of life.

Working primarily with secondhand clothes, fast fashion garments, knockoffs and found materials, JAHNKOY reinterprets, reuses, and repurposes the very products of excessive consumption and waste. Through skillful handwork and dedication, factory produced items are invested with new – both human and economic – values.

Jahnkoy’s “The Displaced” collection was presented in collaboration with Puma, mainly chosen because of their research into their environmental impact and a dedicated sustainability strategy.

The collection taps into the shared cultural connection that exists between humans regardless of their nationality. These garments represent a “mode of togetherness ” for Jahnkoy. This message is , sometimes literally, written in large across her collection. All her clothing carries some type of message like this one borrowed from Nigerian musician Seun Kuti: “Don’t bring that shit to me, don’t bring good shit to reconnect people to the knowledge of the past, promote hand skills and craftsmanship.

“Don’t bring that shit to me, don’t bring good shit to Africa” – Nigerian musician Seun Kuti

THE DISPLACED is a collection of menswear inspired by the street tapping into the roots of cultures across the globe. The collection is based around the examination of consumer habits with an emphasis on crafts and materials with a focus on the preservation of craft through sustainability.

Through this collection Maria envisioned an unapologetic celebration of the beauty and wisdom of the world’s cultural heritage left out of globalization. This collection defines humanity, craft, culture, the people’s hands and beauty as a way of life.

Working primarily with secondhand clothes, fast fashion garments, knockoffs and found materials, JAHNKOY reinterprets, reuses, and repurposes the very products of excessive consumption and waste. Through skillful handwork and dedication, factory produced items are invested with new – both human and economic – values.

Jahnkoy’s “The Displaced” collection was presented in collaboration with Puma, mainly chosen because of their research into their environmental impact and a dedicated sustainability strategy.

The collection taps into the shared cultural connection that exists between humans regardless of their nationality. These garments represent a “mode of togetherness ” for Jahnkoy. This message is , sometimes literally, written in large across her collection. All her clothing carries some type of message like this one borrowed from Nigerian musician Seun Kuti: “Don’t bring that shit to me, don’t bring good shit to Africa” , drawing attention to the fact that 70% of donated clothing worldwide ends up in the African continent, and is resulting in the destruction of the indigenous clothing industry.

But rather than the outright rejection of high culture she has combined streetwear with a level of craftsmanship and tradition that helps to make it feel natural to the urban, youthful consumer. It’s almost as if she has subverted stereotypical streetwear by combining it with the beauty of ancient cultures allowing us the opportunity to feel an almost primal connection to the clothing.

www.jahnkoy.com

 




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