A wrap up of our first Insta Interview Series

INSTA INTERVIEW SERIES featured image final

You might have seen SA Fashion Handbook’s latest offering, “Insta interview series” which consists of an Instagram Direct Message interview/conversation format. Hosted by our publisher, Leanne Tlhagoane, she separately interviewed a total of 5 South African fashion designers about their businesses and clothing brands. Each interview offered a unique experience about what it takes to be a successful local fashion designer and small business owner in South Africa.

After a fruitful round of interviews, we have wrapped up all 5 of the interviews right here:

Moraka Interiors

In the first interview of this 5-part series, we spoke to the new kid on the fashion block, Lethabo Moraka, on her brand “Moraka Interiors“. Lethabo told us all about her unique and modern take on the kitchen apron, the “Monowrap”, her inspiration behind her outstanding designs and her brand’s future plans.

Judith Atelier

In the second part of our #instainterviewseries, we spoke to designer Judith Atelier on her brand that is 6 years old this year, the hustle and hard work it has taken to get here and advice for designers starting out! 

African Style Story

In the third part of our #InstaInterviewseries, we had a chat with Carla, the founder and creative director behind African Style Story  we speak to her about her vibrant brand, the business side of fashion & some of her highlights.

Rural Love Classics

In the 4th interview , we spoke to founder of Rural Love Classics, Katlego Mogadima who hails from Limpopo (and who we discovered through our platform #FHBTalent) about his brand’s ethos, sustainability and much more!

Heart & Heritage


In our final #instainterviewseries, we had a conversation with Lesley Kellerman, designer and founder of Heart & Heritage and owner of Convoy Shop. We find out about the impact of #COVID19 on her fashion business and how she’s navigating around the #pandemic.

We had so much fun getting to know all these talented designers and everything behind their successful fashion brands. Let us know if you enjoyed this series and which designer interview was your favourite.

Connect with us on Instagram: @safashionhandbook & Twitter: @safashionbook 




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